In systems thinking, we would refer to this as a “recursive process” – that is, the output of the process ultimately becomes input to the process. Some engineers might recognize this as a “feedback loop”. In many cases (for example, in software), we don’t like to see feedback loops – but in business strategy, it’s a great idea. Why? Because the “problem” with feedback loops is that whatever is feeding back gets bigger and bigger with each cycle through the loop. In an audio system, this leads to that horrible screeching we hear when a microphone gets too close to a speaker…but in business, this effect can happen to beneficial results (such as learning or getting more business).
Does your business have a feedback loop? How do you maintain it? Good strategic planning should guide you towards this type of competitive advantage.